Caring is a verb.
At CMD Group, responsibility isn’t a side project, it’s how we operate. By connecting manufacturing, distribution, clinics, and patients under one roof, we can create measurable, shared value for professionals, communities, and the planet.
We act on six pillars:
Health Equity & Patient Access
Making quality, preventive care reachable for all.
150,000+ patients already served through Pulse Clinics.
Preventive check-ups, pediatrics, gynecology, dental hygiene — one file, one team, one place.
Collaboration with public and social institutions to widen access.
2025–2030 commitments
+20% increase in preventive check-ups delivered annually.
Launch a Pulse Care Fund to finance essential preventive acts for vulnerable patients.
Publish annual access & equity metrics (age, geography, socio-economic indicators where lawful).


Environmental Sustainability
Decarbonising the chain, from factory to clinic.
Life-cycle thinking on products, packaging, and logistics.
Electrification plan for our fleet and greener last-mile distribution.
Energy efficiency in warehouses and clinics (LED, smart HVAC, renewable sourcing where possible).
2025–2030 commitments
–30% CO₂ per order shipped (vs. 2024 baseline).
100% renewable electricity in owned sites by 2027.
80% of packaging recyclable or reusable.
People, Inclusion & Learning
A team that grows, belongs, and thrives.
Equal opportunity employer; bilingual (FR/NL) and multicultural by design.
Learning paths on regulation, AI, patient experience, and leadership.
Mental health & flexible work policies.
2025–2030 commitments
Parity in leadership roles (min. 40/60 gender balance).
24h training / FTE / year minimum.
Annual engagement & inclusion survey with published action plan.


Ethical Governance & Transparency
Strong rules. Simple language. Zero compromise.
GDPR-by-design, MDR compliance, anti-corruption and conflict-of-interest policies.
Whistleblowing channel and Code of Conduct for employees, partners & suppliers.
Board-level oversight of ESG & data protection.
2025–2030 commitments
Annual ESG & Data Protection report (“Caring in Action Bulletin”).
100% employees trained yearly on ethics, privacy & MDR basics.
Public Health & Vaccination Support
Prevention first. For everyone.
Awareness programs on vaccination, screening, oral health & lifestyle medicine.
Collaboration with public institutions and NGOs for outreach.
2025–2030 commitments
2 public prevention campaigns / year (digital + on-site).
Patient-friendly educational content embedded in Pulse Clinics experience & app.


Data Privacy & Responsible AI
Tech that serves people — never the other way around.
Privacy-first architecture, data minimisation, EU hosting where possible.
No automated decision-making with legal or similarly significant effects, without explicit safeguards & human oversight.
AI Ethics Charter: transparency, fairness, explainability, and opt-out options.
2025–2030 commitments
Annual AI & Data Ethics review published.
DPIAs (Data Protection Impact Assessments) for all high-risk processing.
CMD Group is building a smarter, more connected future — where technology, care, and people move as one.
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